Still an emerging technology, Microsoft wants Ai to democratize access, build trust and understanding, and ultimately turn innovation into outsized business impact for their users.

With this campaign, Microsoft is announcing that the AI transformation has begun and that Microsoft is the trusted guide you need to scale your ambitions with tangible next steps for users to harness AI for their organization.

The primary visual device represents the flexibility of the product offering. Its twists and turns are organic and unexpected, reflective of customers’ business needs. And the vibrant color palette is dynamic, evoking excitement about the new era of AI. Each helix image colorway corresponds to a specific Microsoft Copilot product/message.