‍Weighted vests, wearables, wrist and ankle bands, and screen-instructed classes. People consider wellness more than ever before. The American Pecan Promotion Board wanted a piece of the pie.

According to dietitians, the two groups who benefit most from pecans are seniors and athletes. Two groups most would  assume have different needs. But our target is interested in both healthy snacking and anti-aging.

So whether you're training hard or aging well, your body needs the same snack: pecans.

Wearble tech brand advertisments have a style, or better put, a uniform. So we spoofed this style to frame pecans as the next wellness trend.