Hoot Design Company

Art Direction: Bri Thomas

Account Management: CJ Shey

Raw Roots Turmeric grows and sells Ayurvedic products in Columbia, Missouri. What makes Raw Roots unique is that their products are created from the root. The client is passionate about sharing the power of the root as its health benefits are even stronger than traditional powder products.

As the client's products offerings evolved and production grew, it was time to create a brand from scratch. The client was inspired by the Om symbol as it links back to her Indian roots. It was important to her to include that in the brand in a unique way. Vibrant colors are a perfect parallel to the rich colors of the ingredients they use. The new brand has helped them establish a stronger presence at the local farmer's market and online.