Hoot Design Company

Art Direction: Bri Thomas

Account Management: Catelyne Hayes

Our Lady of Lourdes Interparish School (Ollis) is a K-8 Catholic school in Columbia, Missouri. Their previous brand was outdated and lacked functionality. One of their biggest concerns was inconsistency across their brand. They wanted their new brand to feel welcoming and evoke a sense of community with a current and refined look. 

I created a brand that is friendly enough for a kindergartener and mature enough for an eighth-grader. The icon includes a cross and a smile, wrapped in a banner shape, something you'd see in a sanctuary. The client also requested a more traditional crest for special use. This crest shares much of the same DNA from the icon with the addition of a rose, a symbol for St. Bernadette. The brand is approachable for anyone who may create branded collateral. The design system revolves around extracted elements from the brand icon, which provide structure for layouts. 

A supplemental sports brand was also important to the client. I reimagined their tiger mascot framed in the outline of the school sanctuary to serve as a mane.