Tacos & Tequila
Tacos & Tequila
Brand Identity
Unused Concept
2021
Art Direction: Bri Thomas
Illustration: Elizabeth Ustinov
Copywriting: Sydney Stephens
Account Management: Catelyne Hayes
Tacos & Tequila is a Mexican restaurant that provides a unique experience that isn’t “just another Mexican restaurant.” They provide high-quality service and an environment where people come to celebrate and become regulars time and time again. One thing that sets them apart is their tequila flights and education surrounding the differences in Tequila.
They wanted to level up their brand by establishing a cohesive and consistent visual brand across their locations. The goal was to create a brand that is clean and feels like home, a brand that aligns with a restaurant that attracts those seeking a casual drink and a family looking for a place to have a child's birthday party.
The result is a colorful brand with a lot of character and expressive illustrations and typography that humanizes a brand that strives to feel like home.